Description
About BRILZEN:
BRILZEN is a fast-growing digital services company serving international clients across Digital Marketing, Growth Strategy, Creative Media, Website Development, Operations Support, Lead Generation, and Customer Acquisition.
Unlike traditional agencies that simply launch ads, BRILZEN focuses on building complete growth systems that generate measurable business outcomes.
Our clients range from local service businesses and eCommerce brands to B B companies, high-ticket service providers, coaches, wellness businesses, and professional organizations.
We are looking for a highly strategic Performance Marketing Strategist who understands that successful advertising goes far beyond launching campaigns.
Position Overview
This is NOT a traditional media buying role.
We are looking for someone who can analyze and optimize the complete customer acquisition journey:
Traffic → Landing Page → Conversion → Nurture → Sales Process → Revenue
The ideal candidate should be capable of diagnosing why a campaign is underperforming even when the issue lies outside the advertising platform itself.
You should be comfortable discussing:
Meta Ads
Google Ads
Tracking & Attribution
Conversion Rate Optimization (CRO)
Funnels
Landing Pages
Lead Qualification
CRM Processes
Email Nurturing
Audience Research
Customer Psychology
Business Economics
Revenue Growth
Core Responsibilities
Growth Strategy & Acquisition Planning
Develop complete customer acquisition strategies rather than individual campaigns.
Analyze:
Business models
Customer journeys
Sales processes
Revenue drivers
Customer acquisition costs
Customer lifetime value
Create growth plans aligned with business objectives.
Media Buying
Manage and optimize campaigns across:
Meta Ads
Google Search
Google Display
YouTube Ads
Performance Max
LinkedIn Ads
TikTok Ads
Other relevant platforms
Responsibilities include:
Campaign architecture
Budget allocation
Audience testing
Creative testing
Scaling strategies
Retargeting systems
Tracking & Attribution
Strong understanding of:
Meta Pixel
Conversion API (CAPI)
Google Tag Manager
Google Analytics
Enhanced Conversions
Event Tracking
Custom Conversions
Attribution Models
Server-Side Tracking
Ability to diagnose and fix tracking issues independently.
Must understand how to properly measure:
Leads
Bookings
Purchases
Qualified Opportunities
Revenue
Funnel & Landing Page Optimization
Evaluate and improve:
Landing pages
Lead forms
Sales funnels
Qualification flows
User experience
Conversion bottlenecks
Provide strategic recommendations to improve conversion rates.
Customer Research & Audience Strategy
Conduct:
ICP development
Market research
Competitor analysis
Messaging research
Offer positioning
Build audience strategies based on customer behavior and buying intent.
Conversion Rate Optimization (CRO)
Analyze:
Landing page performance
User behavior
Funnel drop-offs
Heatmaps
Session recordings
Recommend and test improvements.
Reporting & Strategic Reviews
Prepare:
Weekly performance reviews
Monthly growth reports
Strategic recommendations
Explain:
What happened
Why it happened
What should happen next
Reports should focus on business outcomes, not vanity metrics.
Required Skills
Must Have
Strong hands-on experience with:
Meta Ads
Google Ads
GA
GTM
Meta Pixel
Conversion API
Landing Pages
CRO
Funnel Strategy
Lead Generation
Ability to independently build and optimize acquisition systems.
Analytical Skills
Must be able to answer:
Why is CPL increasing?
Why are leads not converting?
Why is ROAS declining?
Why is a landing page underperforming?
Why is traffic not turning into revenue?
Using data rather than assumptions.
Strategic Thinking
Must think beyond advertising.
Should be capable of identifying issues related to:
Offer
Pricing
Sales process
Follow-up systems
Customer experience
Lead quality
Funnel structure
Preferred Experience
Experience managing:
International clients
High-ticket products
Service businesses
B B campaigns
Local lead generation
eCommerce campaigns
Membership businesses
Experience with:
GoHighLevel
HubSpot
Pipedrive
Klaviyo
Mailchimp
Looker Studio
Success Metrics
Performance will be evaluated on:
Revenue Growth
Cost Per Acquisition (CPA)
Cost Per Qualified Lead
Cost Per Booking
ROAS
Funnel Conversion Rates
Tracking Accuracy
Client Retention
Strategic Contributions
NOT simply on:
Impressions
Reach
Clicks
What We're Looking For
We are not looking for someone who can simply launch campaigns.
We are looking for someone who can look at a struggling account and identify:
what's broken,
why it's broken,
how to fix it,
and how to scale it profitably.
If you enjoy solving business growth problems rather than just managing ad accounts, we'd love to hear from you.
must have - + years of experience, no candidate below this experience range.
