*. Develops digital marketing strategy applicable to HealthCare industry in Pakistan
*. Brainstorms new and creative growth strategies through digital marketing.
*. Collaborates with internal teams to create landing pages and optimize user experience.
*. Conceptualize & Guide in the Design, build, and maintain of hospital's social media presence.
*. Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
*. Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
*. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
*. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
*. Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
· + years relevant experience in the Healthcare industry.
· Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.