We are seeking a highly skilled and experienced PPC AdWords Expert to join our dynamic marketing team. As a PPC AdWords Expert, you will be responsible for developing, implementing, and optimizing our pay-per-click (PPC) advertising campaigns on platforms such as Google AdWords. You will play a crucial role in driving targeted traffic, increasing conversions, and maximizing return on investment (ROI) for our digital marketing initiatives.
Develop and execute comprehensive PPC strategies, including keyword research, ad copy creation, and campaign planning.
Manage and optimize PPC campaigns across various platforms, such as Google AdWords, Bing Ads, and other search and display networks.
Monitor campaign performance, conduct A/B testing, and implement ongoing optimizations to improve click-through rates (CTR), conversion rates, and overall campaign performance.
Conduct in-depth keyword research to identify valuable target keywords and incorporate them into campaign strategies.
Monitor and analyze campaign data, generate insightful reports, and provide actionable recommendations for campaign improvements.
Collaborate with the marketing team to align PPC campaigns with overall marketing objectives and ensure consistent brand messaging.
Stay up to date with industry trends, best practices, and emerging PPC advertising technologies.
Conduct competitor analysis and market research to identify opportunities for campaign optimization and differentiation.
Manage campaign budgets, monitor expenses, and ensure campaigns are delivering within allocated budgets.
Work closely with other team members, such as graphic designers and copywriters, to develop compelling ad creatives and landing page experiences.
Bachelor's degree in marketing, advertising, or a related field.
Proven experience as a PPC AdWords Expert or in a similar role with to years of experience in US campaigns.
In-depth knowledge of Google AdWords and other PPC advertising platforms.
Strong understanding of PPC campaign optimization techniques, including bid management, keyword optimization, and ad testing.
Proficient in data analysis and reporting, with experience using Google Analytics or similar tools.
Excellent analytical skills and attention to detail.
Strong communication and collaboration skills, with the ability to work effectively in a team environment.
Self-motivated, proactive, and able to prioritize and manage multiple tasks and deadlines.
Google AdWords certification is a plus.