- Devise strategies which will definitely help to get more traffic on our website and also will boost keywords ranking on search engines.
- A deep understanding of mobile strategy and how it relates to SEO.
- Recommend changes to website architecture, content, internal linking and other factors to improve SEO positions for target keywords.
- Manage the social media department and develop effective social media marketing methods to promote the business and increase fan following and ensure brand messages are consistent.
- Analyze key metrics including website, social media, and search engine marketing initiatives and make recommendation for content optimization.
- Track and report on direct marketing efforts. Report observed trends, critical problems, and ideas for performance improvement.
- Manage the weekly/monthly operational budget and make tactical decisions in the interest of the business.
- Responsible executing social media campaigns including paid posts, social media campaigns from set up, execution, management, optimizations, and reporting.
- Integrate closely with creative, content, and measurement teams across projects.
- Use social analytics to assess efficacy of message, audience and platform.
- Make new strategies for understanding US academic consumer behavior.
- Execute both inbound and outbound marketing techniques on target market.
- Must be familiar with social media marketing channels and understand its importance with its own respect.
- Critical analysis of competitors and finding the loop whole in their systems and converting them into a new improve features in our system (web portal).
- Attracts potential customers by answering product/ service questions and suggesting information about other products and services.
- Resolves problems regarding product/ service by clarifying the customer’s complaint, determining the cause of the problem, selecting and explaining the best solution to solve the problem, expediting correction or adjustment, and following up to ensure resolution.
- Good understanding of market research techniques, data analysis & statistics methods
- Excellent communication and presentation skills.
- Attention to detail
- Good networking abilities
- Critical thinking and problem solving
- Ability to think creatively
- Latest & modern tools like Trello, Slack, HubSpot, Google Analytics, Wordpress, Moz
- Digital marketing concepts (content writing, content curation, social media marketing & Analytics, Google Adwords)
Solution Inn (Recruiter) is in search of talented and motivated individuals for the post of Digital Marketing Executive in the field of Marketing in one of their office located in Lahore - Pakistan. The ideal candidate should have bachelors in business administration qualification and atleast student of experience. The position require website, boost, mobile, strategy, architecture, content, internal, target, social media, social media marketing, methods, business, brand, metrics, search engine marketing, make, content optimization, direct marketing, ideas, performance improvement, campaigns, execution, management, reporting, creative content, measurement, analytics, consumer behavior, inbound, outbound, marketing, market, analysis, loop, system, portal, service, problem, expediting, resolution, market research, data analysis, statistics, communication, presentation skills, networking, problem solving, tools, hubspot, google analytics, wordpress, digital marketing, concepts, content writing, google adwords mandatory skills. This is a Full-Time morning shift job.Salary vary between 20k to 35k (PKR) per month depending upon skills and years of experience candidate got.