Digital Marketing Analyst  

Job Details

Category:

Analyst

Career Level:

Experienced (Non-Managerial)

Experience:

3 Years

Required Qualification:

BS

Requires Traveling:

No

Salary:

40000 - 60000 PKR

Salary Type:

Per Month

Total Vacancies:

4

Skills

google-adwordsdigital-marketinggoogle-analytics

Description

We are looking for an experienced analytical professional that Realistically, the most important thing is to have someone who can diagnose campaigns. Not just report metrics and make changes, but think critically and look at things from an analytical point of view.

This person will be required to analyse the campaigns and build a case for recommended changes, and reasoning for what has happened with the campaigns.

Skill Set (Required):

High AdWords experience. At least a couple of years of experience

Mid-level Analytics experience. Comfortable moving around the platform, interpreting data and building a case for what it all means holistically.

Google Marketing Platform (GMP) / SearchAds (SA ) Experience - (ideally they will have this). Someone who already knows GMP & SA , and can work it properly will be very beneficial.

Skill Set (Nice To Have):

Tag manager experience. If they are comfortable setting up tags, awesome, if they know it in depth, that that is even better.

DataStudio experience. This will be useful for building and maintaining dashboards but isn't essential.

Keyword tool experience. If there is someone who is reasonably fluent in English, and can use the tool to get data and input it into the budget spreadsheet, then that would be useful.

The main keywords from the above are they need to be:

Critical, Analytical and Holistic.