Content Strategist  

Job Details

Category:

Marketing

Career Level:

Experienced (Non-Managerial)

Experience:

3 Years

Required Qualification:

Bachelors

Requires Traveling:

Yes

Salary:

60000 - 100000 PKR

Salary Type:

Per Month

Total Vacancies:

1

Skills

contentstrategymarketingsocial mediawebsiteemailcontent creationwritingeditingbrandvoiceoptimizationperformanceengagementconversionsdesignsalesdistributionkeyword researchmanagement systemswordpresstoolsgoogle analyticsplanningplatformsjournalismcontent marketing

Description

Key Responsibilities

• Developing and executing content strategy aligned with business/marketing goals
• Planning content calendars across blog, social media, website, and email channels
• Conducting content audits and gap analysis
• Researching audience personas, keywords, and competitor content
• Overseeing content creation (writing, editing, or briefing writers/designers)
• Ensuring brand voice and tone consistency across all content
• SEO optimization — on-page SEO, keyword strategy, content structure
• Analyzing content performance (traffic, engagement, conversions) and iterating based on data
• Collaborating with marketing, design, and sales teams on campaigns
• Managing content distribution and repurposing across platforms

• Strong writing and editing skills
• SEO knowledge (keyword research, on-page optimization)
• Content management systems (WordPress, etc.)
• Analytics tools (Google Analytics, Search Console)
• Project/content planning tools 
• Understanding of social media platforms and their content formats
• Basic understanding of design/visual content principles (for briefing designers)
• Data-driven mindset — comfortable pulling insights from performance metrics

• Bachelor's in Marketing, Communications, English, Journalism, or related field
• – years of experience in content strategy, content marketing, or copywriting (varies by seniority)
• Portfolio demonstrating content strategy work, not just writing samples