IBG Consulting
Thursday 06, May 2021

PPC Specialist  

IBG consulting

karachi, - Pakistan - 80k to 100k (PKR) - Per Month

5 Years Morning Shift Full-Time

Job Details

Category:
Marketing
Career Level:
Experienced (Non-Managerial)
Experience:
5 Years
Required Qualification:
BS/MS degree in marketing
Requires Traveling:
No
Salary:
80000 - 100000 PKR
Salary Type:
Per Month
Total Vacancies:
1
Skills
specialistgoogle adwordsfacebookcampaignsexpertyoutubekeyword researchresearchgooglemanagergoogle analyticsbusiness managertoolsadwordsanalyticsdataorderwebsiteexpensessearch engine marketingoptimizationadvertisinghandlinginternationalperformancemarketingonlinecustomer acquisitionstrong analytical skills

Description


PPC SPECIALIST
Job Brief:
We are looking for Google AdWords and Facebook ads experts with at least years of experience managing and executing campaigns. Candidates should be expert in search, display and YouTube ad campaigns. Ability to do keyword research and optimize campaigns. Retargeting and remarketing campaigns while identifying appropriate audience and research is required. Proven record of working on high budget campaigns directly. Thorough knowledge of Google AdWords, Google Tag Manager, Google Analytics is required.
Experience working with Facebook business manager and launching all sorts of campaigns specially conversion-based campaigns and working with Facebook pixels.
Proficient in the below tools
AdWords Manager
Tag Manager
Analytics
Facebook Business manager
SemRush
Duties and responsibilities
• Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in Google AdWords and Facebook campaigns
• Track, report, and analyse website analytics and PPC, Facebook ads initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Optimize copy and landing pages for paid search engine marketing campaigns and Facebook conversion campaigns
• Perform ongoing paid keyword discovery, expansion and optimization
• Research and analyse competitor advertising links
Requirement
. Proven SEM and Facebook Ads experience
. Handling decent budget for various international campaigns preferably in UAE
. Well-versed in performance marketing, conversion, and online customer acquisition
. Up-to-date with the latest trends and best practices in search engine marketing
. Experience with website analytics tools
. Strong analytical skills and experience generating SEM reports
. Familiarity with A/B and multivariate experiments
. BS/MS degree in Marketing

Job Specification

IBG consulting is in search of talented and motivated individuals for the post of PPC Specialist in the field of Marketing in one of their office located in karachi - Pakistan. The ideal candidate should have bs/ms degree in marketing qualification and atleast 5 years of experience. The position require specialist, google adwords, facebook, campaigns, expert, youtube, keyword research, research, google, manager, google analytics, business manager, tools, adwords, analytics, data, order, website, expenses, search engine marketing, optimization, advertising, handling, international, performance, marketing, online, customer acquisition, strong analytical skills mandatory skills. This is a Full-Time morning shift job.Salary vary between 80k to 100k (PKR) per month depending upon skills and years of experience candidate got.