Performance Marketing Specialist 

Job Details

Category:

Marketing

Career Level:

Experienced (Non-Managerial)

Experience:

3 Years

Required Qualification:

Bachelors/Masters

Requires Traveling:

No

Salary:

140000 - 200000 PKR

Salary Type:

Per Month

Total Vacancies:

1

Skills

acquisitioncollaborationcampaign managersolidoptimizationexecutionimpactlearningenvironmenthealth insuranceleaveclientmarketingconsultancyperformancespecialistadvertisingcampaignsplatformsprimaryplanninggooglefacebooklinkedinyoutubekeyword researchcreativedesigncontentreachmetricsmediatoolsmanagergoogle analyticsstrategybid managementcommunicationreportingblueprintsaasproductlegalconversionsmarkettimingofficeflexibleb

Description

Our client is marketing consultancy in Abbot Road, Lahore. They are seeking a Performance Marketing Specialist to plan, create, and manage performance-driven paid advertising campaigns across search and social platforms for clients. Following are the details;

• Planning, launching, and optimizing paid campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, TikTok, YouTube, and other relevant platforms
• Conducting deep audience and keyword research to defi ne high-impact targeting strategies
• Collaborating with the team to write ad copies and managing creative assets to drive conversions
• Running A/B tests on ads, creative formats, landing pages, and funnels
• Managing budgets, bids, and performance across platforms to maximize ROAS
• Collaborating with design, content, and account teams to align paid eff orts with broader strategy
• Implementing and optimizing conversion rate strategies (CRO) to improve campaign effi ciency
• Working with influencer marketing partners or platforms to expand reach and acquisition
• Generating clear, insightful campaign reports with performance metrics like CTR, CPC, ROAS, and conversions
• Staying updated on paid platform changes, performance trends, and new growth tactics

• Minimum years of proven experience managing paid media campaigns across multiple platforms
• Strong grasp of performance marketing principles, from targeting to CRO and infl uencer collaboration
• Proficiency in tools such as Google Ads, Meta Ads Manager, TikTok Ads Manager, Google Analytics, and LinkedIn Campaign Manager
• Solid skills in targeting strategy, bid management, and data-driven optimization
• Good communication and reporting skills in English
• Highly organized, detail-oriented, and proactive in campaign execution
• Certifications like Google Ads, Meta Blueprint, or similar are a plus

• A brief description of paid campaigns you managed:
• The type of client the campaign was for (e.g., B C, B B SaaS product, legal fi rm, etc.)
• The objective of the campaign
• The channels used (Google, Meta, LinkedIn, etc.)
• Key results achieved (CTR, ROAS, conversions, etc.) in the form of screenshots
• Any other material that showcases your impact

• Ver competitive salary which is higher than market rate for this much experience Gross Salary which is taxable k to k. (Depends upon your skillset, experience and interview)
• Ideal timing, i.e., PM to PM at office premises in Abbot Road, Lahore and hours flexible work from home.
• Lot of learning
• Conducive Environment
• Paid Leaves
• Health Insurance
• Leave encashment