Liberty Books
Thursday 08, Sep 2022

Marketing Executive  

Liberty Books

Karachi, - Pakistan - 60k to 70k (PKR) - Per Month

2 Years Morning Shift Full-Time

Job Details

Career Level:
Experienced (Non-Managerial)
2 Years
Required Qualification:
Requires Traveling:
60000 - 70000 PKR
Salary Type:
Per Month
Total Vacancies:
eventscoordinationoutletdirectormarketingretail outletsonlinedistributionbrandrecognitionexhibitionspartnershipscustomer experiencecustomerretailstoresactingcampaignsmediaradiomonitordevelopmentcontentbuildresearchstrategynew producttrackingdatalibertyloyalty programspromotionsimplementationmonitoringsocial mediafeedbackbusinessfielddigital marketingbrandingmanagementverbal communicationpeople managementmanagement skillsavidreader


Job Roles and Responsibilities:

• Plan, propose and carry out in store programs/events with the coordination of Outlet Managers and approval of director.
• Create a monthly and annual marketing calendar for Retail outlets, Online and Distribution.
• Identify and evaluate adequate brand recognition and promotion opportunities through Sponsorships, exhibitions, festivals, and coordination with other brands for partnerships etc.
• Continuously improve customer experience by capturing and analyzing the appropriate customer information at the outlets, insights from retail stores and adopting best practices, and then acting on the information.
• Collaborate with other departments (Retail and Online) to manage reputation, identify key players and coordinate actions.
• Network, Coordinate and interact with Publishers and Authors for events or live sessions and generate campaigns with different Media or Radio Channels.
• Supervise and monitor the Development of content used in designing all the artworks/newsletters/material/proposal/catalogue/flyers/posters/forms/bookmarks/standees/banners/backdrop and etc.
• Build and execute a research strategy to always keep a track on customer experience at all touch points and also explore new product lines.
• Provide marketing tracking and research information by collecting, analyzing and summarizing data and content.
• Supervise Liberty Loyalty programs, bank promotions and any other discount schemes.
• Creation, Implementation and monitoring of Social Media strategy.
• Regular store visits to evaluate customer feedback and potential campaigns.
• Master's / Bachelor’s degree (or equivalent) in marketing, business, or related field.
• Proven experience of years
• Must have strong background in digital marketing, branding, promotion, event coordination & management.
• Strong written & verbal communication skills.
• Must have people management & management skills
• Must be an Avid book reader.

Job Specification

Liberty Books is in search of talented and motivated individuals for the post of Marketing Executive in the field of Marketing in one of their office located in Karachi - Pakistan. The ideal candidate should have bachelors qualification and atleast 2 years of experience. The position require events, coordination, outlet, director, marketing, retail outlets, online, distribution, brand, recognition, exhibitions, partnerships, customer experience, customer, retail, stores, acting, campaigns, media, radio, monitor, development, content, build, research, strategy, new product, tracking, data, liberty, loyalty programs, promotions, implementation, monitoring, social media, feedback, business, field, digital marketing, branding, management, verbal communication, people management, management skills, avid, reader mandatory skills. This is a Full-Time morning shift job.Salary vary between 60k to 70k (PKR) per month depending upon skills and years of experience candidate got.