Seo-Sem Required 

Job Details

Category:

Marketing

Career Level:

Experienced (Non-Managerial)

Experience:

2 Years

Required Qualification:

Bachelors

Requires Traveling:

No

Salary:

35000 - 40000 PKR

Salary Type:

Per Month

Total Vacancies:

1

Skills

dataordercampaignswebsiteanalyticscontent developmentcoordinationgeneralexpensescheckmonitorperformanceclientmakedrivinguser experienceoptimizationmethodsbuildingsocial mediacontentcontent marketingsearch engine marketingresearchsearch engine optimizationadvertisinglink buildingstrategydevelopmenteditorialmarketingcontent creationprogrammingarchitecturetargetsupportcase studiescommunicationreportingmanagementprojectgoogleyahootoolssolidonlinecustomer acquisitiongoogle analyticsomniturewebtrendswordpresshtmlcodingjavaprocessormicrosoftofficeexcelsearch enginealgorithms

Description

Job Description

1. Responsibilities
   
   
   • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
   • Track, report, and analyze website analytics.
   • Plan and execute localize strategies for content development in coordination with SEO goals – general and keyword specific
   • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
   • constantly check search terms, rankings and analytics to monitor performance of client websites and make recommendations for improvement
   • engage with other businesses (affiliates) over link-building opportunities, to bring in paid commission for driving customers to their websites
   • employ user experience (UX) and conversion rate optimization methods to turn visitors into more active users and to help improve website performance
   • drive targeted and loyal traffic to a website by community building
   • use social media to distribute content and encourage more external sites to link to your content - giving you more authority
   • develop and integrate content marketing strategies
   • Optimize landing pages for search engine marketing
   • Perform ongoing keyword discovery, expansion and optimization
   • Research and implement search engine optimization recommendations
   • Research and analyze competitor advertising links
   • Develop and implement link building strategy
   • Work with the development team to ensure SEO best practices are properly implemented
   • Work with editorial and marketing teams to drive SEO in content creation and content programming
   • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
   • Help to create and support marketing content to socialize and use for social media purposes (e.g. videos briefs, case studies, blog posts, posts from analysts and customers)
   • Communication to team and periodic reporting to management on project development, timelines, and results
   • Proven SEO experience
   • Proven SEM experience managing campaigns across Google, Yahoo and Bing.
   • Experience with SEO Analytics tools, preferably SEMrush
   • Solid understanding of performance marketing, conversion, and online customer acquisition
   • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
   • Working knowledge of WordPress and an understanding of, or experience of, HTML coding, and preferably Java script and PHP (PHP: Hypertext Pre processor)
   • proficiency in Microsoft Office and an excellent knowledge of Excel
   • Knowledge of ranking factors and search engine algorithms
   • Up-to-date with the latest trends and best practices in SEO and SEM